Multi Shot Jackpot
Alive is a one stop shop to veganism on mobile and web. From finding recipes, friends, restaurants and products, to a photo food diary or reading articles, its all here.
Understand the problem
Company problem - Wants users to bet on Multi’s as they are more profitable markets. Also they would like to increase engagement and attract users who don’t usually bet on Multi’s.
Problem Hypothesis 1
User problem (Thomas - Multi Sports + Michael - Big racing, Paul - recreational betting) - As a user i feel disappointed when my multi loses. Knowing i have a second chance at winning a bonus prize keeps the excitement going.
Problem Hypothesis 2 (secondary)
User problem (Sarah - casual player, Mat the gamer) - I really enjoy playing simple skill based games and wish betting could be more like it.
Research plan
VOC report for reward expectations (is $1000 per day too much?)
If no VOC, User testing questions about reward expectations.
Existing research? (May have VOC for multi jackpot and also Chase the ace 2017)
Comparator analysis (Popular simple skill based apps like angry birds )
User journey for multis currently.
Business Intelligence about multis
Competitor Analysis (Do competitors do anything unique in their multi experience?)
Voice of customer
Very strong positive reaction.
2 - 3 leg multis should still be valid as most people don’t bet on more.
Do not show names on leaderboard. Alias would be better.
Initial research says users would like 2-5k for daily and 25-35k for weelky jackpots. I would suggest trying a smaller number in the beginning as users may be happy to earn $100 per day and $1000 per week.
Experiance Map
After creating the personas, i began working on an experiance map. This allowed me to understand the scenarios they would incounter from day to day, relate to their pain points and see where the app could fill thoses areas of discomfort.
User Flows
Then the user flow could be created to really map out how the app was going to work and how the user would navigate.
This idea began after researching through focus groups, brain dumps and surveys, what vegans and aspiring vegans were looking for in an app. After much analysing and competitor analysis I created a
Wireframes
Early concepts
Using what was learnt from the competitor analysis and moodpboard, I began designing with sketches on paper, then into sketch and invision.
Mobile App
The all in one solution
I began by designing the
While researching what people wanted in a vegan lifestyle app, a large range of features were desired. From finding restaurants, recipes, products, friends, barcode scanner and articles, it was going to be challenging to create a simple interface to accomidate everything.
Desktop App
Cross channel solutions
The website version was created to help with various scenarios found in the user journey and from the personas. This was easier then the mobile as there was more screen real estate.
Animation
Fitting more on the screen
There was challenges with fitting everything on the mobile version. Especialy for smaller mobiles. The introduction of animated transitions were key to solving this issue.
The animation also adds life and character to the app.
After completing 6 usability tests there were some great reactions and some recommendations. Overall most users really liked it and loved the look of it. There were some issues with the flow being confusing and a few smaller issues.
You can download all the reports below, from the initial research, to the findings, to the scripts.